Gerber Life Insurance: Expensive Insurance For Grandkids To Seniors

gerber life insurance reviews

Written by Kim Wilhelm

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Last Updated 14 Jun 2024

If you own a TV, then you’ve probably seen the Gerber Life Insurance commercials.

You know the one. Cute baby to grab your attention so they can market their Gerber Life Grow Up Plan.

“Help give your child a head start. For just pennies a day.”

While Gerber Life Insurance Reviews are synonymous with children and Gerber baby food, there’s actually no affiliation between the Gerber food brand and the life insurance company. 

Gerber Life just uses the image and trademark for brand recognition, so you’re more willing to buy their life insurance plans.

These plans have been marketed to parents and grandparents for decades.

But are they really worth the cost?

Let’s look at what the Gerber Life children’s plans are all about.

Gerber Life Insurance For Adults and Baby Life Insurance Grow Up Plan

The Gerber baby life insurance Grow Up Plan offers whole life insurance for children up to age 17. When they turn 18, the policy coverage doubles, but the cost stays the same.

On top of the Gerber baby Life insurance Grow Up Plan, Gerber also has Gerber Life Insurance for Adults. 

Whether you are looking for term or whole life, Gerber has multiple plans that charge you more than most other insurance companies to choose from. 

College Plans for Kids

The Gerber Life College Plan offers a savings account plus adult term life insurance for you, the payor of the policy. Once the policy reaches maturity in 10 or 20 years, the predetermined payout of $10,000 to $150,000 can be used for college or for any other reason. 

If something happens to you during the payment years, the payout becomes your death benefit and is paid to your beneficiary.

Sounds great, right? 

It could be, but not if your grandchild was diagnosed with anything in the last five years. When you apply for the Grow Up Plan, any heart, respiratory or mental disease or disorder, and any other impairments or diseases treated or diagnosed in the last five years must be disclosed. 

So, if your grandkid isn’t perfectly healthy, they stand a strong chance of not being approved for the Grow Up Plan.

As for the College Plan, Gerber uses YOUR health to decide whether to approve or deny the application. And, you might have to take a medical exam before Gerber Life Insurance Reviews will approve the policy. After all, you’re getting term life insurance coverage in case you die while paying for the plan.

Oh, and each year you have to pay taxes on your earnings in the College Plan. Plus, if you stop paying and surrender the policy before it reaches the midpoint (five years for a 10-year policy), you aren’t even guaranteed to get all the money back you paid into it.

Doesn’t sound so great now, does it?

But wait, there’s more.

gerber life insurance reviews

Gerber Final Expense Insurance

Gerber Life even offers guaranteed life insurance for seniors through its Guaranteed Life Insurance Plan. If you’re between 50 and 80, you can apply for $5,000 to $25,000 in guaranteed whole life insurance. But you can’t choose the exact amount, only predetermined increments:

  • $5,000

  • $10,000

  • $12,000

  • $15,000

  • $20,000

  • $25,000

Guaranteed life insurance is a type of final expense insurance for seniors. Gerber is just one of the company’s offering this type of life insurance.

Compare and buy

final expense

Final Expense Life Insurance Quote Online

Gerber Burial Insurance

Burial insurance is another name for final expense or guaranteed life insurance. Most seniors buy guaranteed life insurance for burial costs, giving it the nickname burial insurance.

Whether you buy burial insurance from Gerber or another company, your beneficiary can use the death benefit for any reason, including paying for your burial costs.

Beware of the Gerber Life Insurance Cash Out Policy

The Gerber life insurance cash out policy only applies to their whole life policies. The cash out policy allows you to do one so two things, first, you can borrow against your cash value.

Gerber will tell you to think of it like a loan you are taking from yourself. However, they then charge you 8% interest on 'your money'. So maybe think of it like it is, a loan you are taking from Gerber and paying 8% on.

Gerber consistently frames their marketing efforts in ways like this. Beware. 

The nice thing about whole life policies is that you can turn them in for their cash value at any point. Geber offers this with their whole life policy just like any other reputable life insurance company. 

Gerber Life Insurance For Seniors

When you buy life insurance as a senior, it shouldn’t be complicated. While Gerber’s online application is pretty easy and doesn’t take long to complete, customers complain about several things that should make you hesitate before applying:

  • Long hold times of 30 minutes or more

  • Account website is NOT user friendly

  • Feels impossible to change your payment method

  • Giving up on reaching an actual live person on the phone to help them

  • Payments coming out late

At Final Expense Direct, we think you deserve better. We’re not a life insurance company, we’re an agency working with the best final expense life insurance companies. We only work with companies with top-rated customer service, great pricing, and superior senior life insurance products.

  • Immediate Approval Over the Phone Today!
  • Speak to a Live Agent 
  • Just a Few Health Questions 

Gerber Senior Life Insurance

At Gerber, you can get senior life insurance, but you might not be happy with the service. If you’d rather work with an agent who always answers the phone — we don’t have an automated system — and can help you quickly and efficiently, then you should call us at Final Expense Direct.

Our agents have over 35 years of experience working with God fearing Americans like yourself get the best deal on final expense senior life insurance. 

We’ll answer the phone personally, ask you a few questions, and help you find the best life insurance plan for your needs. Then, we’ll help you apply and get approved — all in ONE phone call!

Find out the difference Final Expense Direct can make in your life. Call us today for a senior life insurance quote at 1-877-674-0236.

Gerber Guaranteed Life Insurance Rates: 10K Male/Female




Age 50



Age 55



Age 60







Age 75



Age 80



2022 Sample Quote for life insurance rates $10,000 guaranteed life insurance for a health standard non-smoking individual. These are examples of rates that may or may not be available to you and you should not rely upon these numbers. Contact Final Expense Direct today to get your personal final expense insurance quote. 1-877-674-0236 Get Your Free Quote Today!

Gerber Funeral Insurance

The average funeral costs $8,805, and costs continue to rise. Why not get a policy in place that can pay for your funeral and a bit more?

Sure, you can get funeral insurance through Gerber, but you probably won’t get what you pay for there.

Don’t believe us?

Let’s compare some senior life insurance costs between Gerber and one of our preferred final expense life insurance companies.

Gerber Life Insurance for Seniors Costs

A 50-year-old male Texan looking for guaranteed whole life insurance through Gerber would pay $108.86 per month for $25,000 in coverage. There is no medical exam or health questions to answer, and acceptance is guaranteed as long as you fall in the right age group.

Sounds reasonable, right?

gerber guaranteed life insurance reviews

Well, we ran that same quote through one of our preferred final expense life insurance companies, AIG Direct, and came up with a quote of $125 per month.

Now that Gerber quote is sounding much better, don’t you think?

Not so fast. You’re about to find out why not all life insurance quotes are created equal when you only compare cost.

With both companies, there’s a graded death benefit. If you die in the first two years of the policy, your beneficiary receives 110% of the premiums paid into the policy instead of the death benefit.

But there are two reasons AIG Direct is worth those few dollars more per month:

  1. Free riders: AIG offers two free riders on every senior life insurance policy. If you are diagnosed with either a chronic or terminal illness and meet certain requirements, you can access part of the death benefit while you’re still alive. The money can be used for whatever you want, even plane tickets to have your kids and grandkids flown home to see you one last time. Then, when you die, the rest of the death benefit is paid to your beneficiary to use for funeral expenses or anything else.

  2. Shorter payment period: Unlike Gerber, which requires on-time payments until you die, AIG Direct offers a shorter payment period. You pay for your policy for 20 to 25 years and then it’s considered paid in full. The policy stays in force and continues to accrue cash value until you die with no more payments.

Plus, you can choose any amount of coverage with AIG from $5,000 to $25,000 in $1,000 increments, unlike with Gerber Life.

Gerber Life Insurance Review Conclusion

The biggest takeaway here is that you can’t just compare costs when getting quotes for senior life insurance. The availability of the full death benefit, riders provided in the policy, and how long you have to pay into the policy are also factors worth considering.

That’s why here at Final Expense Direct, we only work with the best final expense life insurance companies around. Gerber Life Insurance Reviews sounds great, but when you get into the policy details, you can see that you’re paying an expensive premium for not a lot of coverage, benefits, or features.

Our goal at Final Expense Direct is to provide you peace of mind while also getting you the best price and policy you can get.


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